Worst Ad Campaign

Worst ad campaign idea of all time. It was the seventies and the agency was workshopping ideas for a tobacco company client with the clients sales dept. One of the creative geniuses said "I know, let's market a horoscope brand (horoscope was big at the time - as in "baby, what's your sign?"). Each month we'll release a different horoscope type, Leo, Gemini, Pisces and so on". This was met with general nods and agreement until the sales manager for the tobacco client said "And what happens when we get to Cancer?" At which point a lunch break was called....